Her written content ranges from displaying how to dress in a unique colour to video clips showcasing her and Anoushka’s complementary mother and daughter model. She also partakes in the latest TikTok difficulties, acquiring carried out every little thing from the emoji challenge to the Gucci obstacle, in which a person tries to dress like a Gucci design by piling a bunch of random garments on prime of one particular yet another.
As a result of her web site, Vigier needs to empower other women of all ages over 50 to be bold and fearless with their model as well—even on an application such as TikTok, wherever boomers are not the focus. “I made my web site to present that females of my age have great taste, income, and liberty to do what we want, when we want,” says Vigier. “Today a lot of ladies are calling me mainly because I have unveiled one more way to dress in clothing with hues, shapes, fabrics, and the famous mixing and matching that I constantly use in my outfits.”
Underneath, Vigier talks about her favored wardrobe parts, what her day position seems to be like, and what the future huge development on TikTok will be.
1. What is your method for developing? Exactly where do you get strategies?
To explain to you the truth of the matter, I really don’t put together something in advance. Almost everything is performed on intuition. I am always wanting for my songs, and it will set the tone. [It depends on] my mood, of system, but even if I wake up in a bad mood, it under no circumstances lasts quite long. My ideas arrive to me from just about everywhere: a film, a seem, a push short article, a Tv show. Anything is a supply of inspiration.
2. How would you explain your wardrobe? What are some of your beloved pieces and labels?
Fifty % of my closet arrives from secondhand and thrift retailers. My daughter is normally telling me that my wardrobe appears to be like like a boutique. It’s absolutely eclectic, with goods that I have had for far more than 30 years now. Like a phenomenal Jean Paul Gaultier minimal black dress or some remarkable Christian Lacroix parts. I’m genuinely intrigued in the perform of Nordic manufacturers this kind of as Samsøe & Samsøe, Stine Goya, Ganni, Customade—but all these labels are blended with brand names like Arket, COS, and & Other Stories. My favourite labels are Margiela, Chanel, and Jacquemus. So in my really small boutique, every working day, I’m expending much more than one particular hour picking out my outfit. And in some cases I’m modifying two times.
3. What does your working day job look like as a model and trend director?
I selected to settle down in Copenhagen for the reason that I wanted to regenerate myself and obtain new inspirations. And I really adore the hygge way of life—and, of class, the style. I am not regretting this conclusion, as my journals are now beginning to get famous in Denmark far too, and I am very pleased to say that Kids magazine provides the most photograph shoots in the kids’ manner sector. My work consists of driving my firm. My day is break up in two sections: In the morning I’m doing the job on [my own brand], with TikTok movies, collaborations, and photograph shoots, and the afternoon is entirely focused to Children. It’s a entire-time position. And I genuinely adore it. This is what I’m striving to convey to the new technology when I’m likely dwell on TikTok: to try to do the work they truly want to do and not just simply because they have to. To go to do the job with a smile on their deal with.
4. We appreciate that you are, as you put it, “over 50 with type.” TikTok appears to be for a incredibly youthful viewers, but do you believe there is home for trendy creators who are additional developed up?
My audience is made up of people today ages 15 to 75. They are all interested in trend and need to have guidance and outfit concepts for every day existence. This is my goal, to combine well-known, magnificent models with more compact makes in purchase to suggest additional affordable appears to be like. I’m seeking far more or less to combine a lot more [brands with] ethical values also. TikTok is a good channel due to the fact of its diffusion electricity and the no-filter aspect. It is far more successful than Instagram correct now [at reaching people], as many of my videos have been noticed amongst 40,000 instances and additional than 1 million instances worldwide.
5. What’s the most exclusive piece in your closet?
My Jimmy Choo shoes. I bought them for my wedding and I’m still putting on them with enjoyment.
6. What is your favored TikTok that you have ever built? What took the longest?
My ideal TikTok is the one that I built with my daughter applying outfits in eight diverse shades, and it was also the most complex and longest that I have produced.
7. What do you feel will be the up coming significant trend on TikTok?
Oh, hard to say. There are not so many exclusively vogue developments on TikTok. But they really should check with us to make virtual catwalks or make videos about outfits by distinct decades. I just did 1 on the ’60s, ’70s, and ’80s, and it was so a great deal entertaining to make. TikTok must acquire me on as a expert I have so quite a few tips! The Gucci challenge was great to make. Several people did it in a humorous way, taking part in with shades and overlays. These are without a doubt the Gucci codes, but I desired to make an outfit much more sensible, and honestly it is an outfit that I would happily wear in city. On TikTok I’m following many manner persons who certainly inspire me, but I’m seeking to enjoy them just a bit, so I am not influenced way too substantially.