Personalised fragrance brand The Atlchemist Atelier eyes collaborative retail expansion

Opened in 2018, The Alchemist Atelier is the brainchild and shopper-dealing with brand name of Noustique – a Spanish perfumery joint undertaking produced by German household equipment manufacturer BSH Hausgerate and fashion and fragrance main Puig.

Headed up by two ex-engineers from BSH’s innovation division, Noustique and its brand The Alchemist Atelier presented a €350 at-house personalised fragrance system that enabled customers to style and mix formulation from a selection of pre-developed accords and add-ins. The same device was utilised in its Paris shop where shoppers could occur in and structure their very own perfumes.

The Alchemist Atelier in France, Spain, Germany, Italy and Uk

Alvaro Suarez, CEO of Noustique, said the model had recently expanded into four supplemental markets beyond France – Spain, Germany, Italy and the Uk – and was now operating on a system to get The Alchemist Atelier on the floor in these nations.

“We are concentrating proper now on how to open some bodily touchpoints for new nations through extra collaborative methods,”​ Suarez informed CosmeticsDesign-Europe. “We’re not heading to open new flagships simply because, from a methods position of check out, we want to be more versatile.”

Questioned if pop-up retailers may possibly be an possibility – touted by retail specialists as a solid alternative in a article-COVID planet​ – he explained: “Actually, we’re evaluating diverse options and strategies, but indeed this form of in-shop model or any collaboration with physical contact points and verticals is on the playing cards. We’re looking to see where by our thought will healthy better for buyers, from an experience point of view.”

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