Consumers Remain Wary About In-Store Shopping

Danica G. Bivens

Though stay-at-home orders have ended and certain retail stores have reopened, not all consumers are rushing to return to their pre-coronavirus shopping habits.

Consumer research company First Insight has been tracking shoppers’ sentiments amid the COVID-19 pandemic since late February. The most recent survey, conducted on July 10, 2020, found that many shoppers are uncomfortable with in-store interactions, and that safety concerns are rising over time in some cases.

Fashion, beauty take a hit

While consumers have been looking forward to returning to their pre-coronavirus routines, many may be finding that it’s taking longer than expected. For example, many shoppers are still afraid to try on clothes. In fact, 68% of women surveyed in July said they felt unsafe trying on clothes in dressing rooms, up slightly from 65% of women previously surveyed in April.

An even higher percentage of women (80%) noted discomfort with trying out beauty

Read More

Boycott Boohoo, or Hunt for Bargains? What Will Consumers Do?

Danica G. Bivens

Click here to read the full article.

LONDON — After a rough few weeks, Boohoo’s share price is bouncing back, but the question remains whether its young consumer base will keep buying from the brand, which has been dogged by allegations of poor labor practices and unfair pay at one of its supplier’s factories in Leicester, England.

It remains to be seen whether the scandal will bring forth any meaningful change, or encourage consumers to stop before they shop, and think about the clothing brand, or retailer’s, ethics. Or will the controversy just be forgotten in a few months’ time, with boohoo.com’s young clientele once again turning to the retailer for cheap alternatives to the trends they spot on social media?

Recent history has shown that shoppers have short memories, and often return to fast-fashion sites because they can’t resist the social media buzz — and a good

Read More