Every Woman’s And Designer’s High Fashion Fantasy

Haute couture is every woman’s and designer’s high fashion fantasy. Haute couture has to do with the most exquisite clothing created. In 1868, the Chambre Syndicale de la Haute Couture was created to enforce rules involving fabrics, numbers of employees, and numbers of designs for day and evening wear. By the mid-20th century, more than 100 haute couture houses competed earnestly for well-heeled clientele by following the stringent set of rules: sewing by hand, with employees who are French, in ateliers that are French, in France. They began somewhat unstylishly in the midst of a worldwide depression but ended as a dazzling and influential decade of haute couture.


Fashion history is a rich area to explore. Fashion is a language which tells a story about the person who wears it. “Couture literally means “sewing,” but has come to indicate the business of designing, creating, and selling custom-made, high fashion women’s clothes. During fashion’s “golden age,” after World War II, some 15,000 women wore couture. Christian Lacroix embarked on a romantic journey through his fashion favorites, while jeans brought an attitude of rebellious practicality to Chanel’s winter couture.

For more than a century, couture has been emblematic of the triumph of costume and fashion. It represents the fusion of fashion. The modern entity that combines novelty and synergy with personal and social needs and costume the arts of dressmaking, tailoring, and crafts constituent to apparel and accessories. Founded in the crucible of modernism’s invention in the middle years of the nineteenth century in Paris, with the expanded patronage cultivated by the House of Worth, but still dependent upon the considerable support of Empress Eugénie, couture has long stood as the modern equilibrium between the garment as exquisite aggregate and the burgeoning notions of fashion as a system.


Each season, present a collection to the Paris press, comprising at least thirty-five runs with outfits for both daytime wear and evening wear. Every haute couture house also markets prêt-à-porter collections, which typically deliver a higher return on investment than their custom clothing. Many top designer fashion houses also use the word for some of their collections. Model garments from collections are sometimes out of the country being presented elsewhere. Some couture houses provide a video of the collection to serious purchasers. Socialites such as the Duchess of Windsor, Babe Paley, and Gloria Guinness would order whole collections at a time.

In the early years of the twentieth century, Paul Poiret took couture into an admittedly dangerous path of change, responding to Orientalist and social sirens, but even more to the beckoning of commerce and the use of the couture as a generating engine for fashion and fragrance broadly disseminated. This supposed fashion novelty was so successful in part because it knew acutely its history and reconvened the finest skills to the couture. It remains a discipline of ultimate imagination, unaccountable to cost, with the paradox of being the fashion most cognizant of its ideal clients.

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