Her material ranges from displaying how to put on a particular color to movies showcasing her and Anoushka’s complementary mom and daughter design and style. She also partakes in the most current TikTok challenges, obtaining done every little thing from the emoji problem to the Gucci challenge, in which a single attempts to dress like a Gucci design by piling a bunch of random clothing on best of a single yet another.
By way of her webpage, Vigier needs to empower other girls over 50 to be daring and fearless with their design as well—even on an app these types of as TikTok, where by boomers are not the emphasis. “I made my site to demonstrate that women of my age have excellent flavor, dollars, and freedom to do what we want, when we want,” suggests Vigier. “Today several females are calling me due to the fact I have disclosed an additional way to wear clothes with colors, designs, fabrics, and the renowned mixing and matching that I often use in my outfits.”
Down below, Vigier talks about her beloved wardrobe items, what her day position seems like, and what the next large craze on TikTok will be.
1. What’s your method for creating? Wherever do you get tips?
To notify you the reality, I never get ready just about anything in progress. Every little thing is carried out on instinct. I am generally searching for my tunes, and it will set the tone. [It depends on] my temper, of system, but even if I wake up in a terrible mood, it never ever lasts extremely lengthy. My suggestions arrive to me from everywhere: a film, a sound, a push post, a Television display. Everything is a supply of inspiration.
2. How would you describe your wardrobe? What are some of your most loved items and labels?
Fifty per cent of my closet arrives from secondhand and thrift stores. My daughter is constantly telling me that my wardrobe appears like a boutique. It’s wholly eclectic, with goods that I have had for much more than 30 several years now. Like a phenomenal Jean Paul Gaultier minor black gown or some remarkable Christian Lacroix pieces. I’m genuinely interested in the perform of Nordic manufacturers these kinds of as Samsøe & Samsøe, Stine Goya, Ganni, Customade—but all these labels are blended with makes like Arket, COS, and & Other Stories. My favored labels are Margiela, Chanel, and Jacquemus. So in my quite little boutique, each individual working day, I’m spending far more than one hour selecting my outfit. And from time to time I’m transforming 2 times.
3. What does your working day work search like as a design and fashion director?
I chose to settle down in Copenhagen since I essential to regenerate myself and come across new inspirations. And I actually love the hygge way of life—and, of program, the design. I am not regretting this final decision, as my journals are now starting off to get well-known in Denmark much too, and I am proud to say that Kids magazine produces the most photograph shoots in the kids’ fashion market. My career is composed of driving my firm. My working day is break up in two sections: In the morning I’m functioning on [my own brand], with TikTok movies, collaborations, and picture shoots, and the afternoon is totally devoted to Kids. It’s a complete-time job. And I seriously enjoy it. This is what I’m seeking to tell the new era when I’m going live on TikTok: to check out to do the job they truly want to do and not just since they have to. To go to operate with a smile on their deal with.
4. We enjoy that you are, as you set it, “over 50 with style.” TikTok appears to be to be for a very younger viewers, but do you assume there is space for elegant creators who are more grown up?
My viewers is produced up of men and women ages 15 to 75. They are all fascinated in style and have to have guidance and outfit thoughts for each day everyday living. This is my aim, to combine renowned, magnificent brands with smaller sized brands in buy to suggest additional affordable seems to be. I’m hoping much more or a lot less to combine more [brands with] ethical values as well. TikTok is a wonderful channel due to the fact of its diffusion energy and the no-filter factor. It is additional productive than Instagram ideal now [at reaching people], as a lot of of my videos have been seen between 40,000 moments and much more than 1 million moments around the world.
5. What’s the most exclusive piece in your closet?
My Jimmy Choo shoes. I bought them for my marriage ceremony and I’m nevertheless donning them with satisfaction.
6. What is your beloved TikTok that you’ve at any time produced? What took the longest?
My best TikTok is the one particular that I built with my daughter employing outfits in eight different shades, and it was also the most complicated and longest that I have manufactured.
7. What do you imagine will be the subsequent major trend on TikTok?
Oh, tough to say. There are not so several completely manner tendencies on TikTok. But they ought to question us to make virtual catwalks or make movies about outfits by means of unique decades. I just did one on the ’60s, ’70s, and ’80s, and it was so significantly exciting to make. TikTok should consider me on as a marketing consultant I have so a lot of ideas! The Gucci obstacle was amazing to make. Many people did it in a humorous way, actively playing with hues and overlays. These are certainly the Gucci codes, but I most popular to make an outfit far more real looking, and honestly it’s an outfit that I would fortunately put on in town. On TikTok I’m next numerous style individuals who definitely encourage me, but I’m striving to look at them just a bit, so I am not motivated much too significantly.