& Other Stories launches natural beauty vending device

H&M subsidiary & Other Stories, which also has a variety of natural beauty goods, is testing a vending machine with its products in Paris. The retailer wishes to endorse contactless browsing all through the coronavirus pandemic.


The return of vending devices

Style model & Other Stories has put in a vending device for bath and body products and solutions at Galeries Lafayette Haussmann in the French money. It is situated in the women’s manner division on the second floor and gives a constrained variety of the retailer’s own branded products, like hand soap, mini hand lotions, eau de toilette and perfume.


“By reviving the concept of the vending device, & Other Stories transforms a seemingly neglected room into a modest hub giving fragrances and splendor goods even though at the same time telling their tale,” states a blog put up from the style group. On the other hand, H&M is not the only retailer to rediscover this device: from jewellery retailers to discounter Aldi, vending machines are clearly building a massive comeback.


Wise expansion

With minimal prices (involving 5 and 30 euros) and contactless payment, H&M hopes to access a lot more buyers in a extremely obtainable way. The vending equipment should really search like a mini version of the brand’s outlets, arousing the curiosity of shoppers or serving as a speedy point of sale for present clients.


The vending machine is a take a look at carried out in collaboration with The Laboratory, the innovation division of H&M Team: “We try to consistently establish and problem ourselves and there is constantly space for exciting new concepts and initiatives. With this pilot with each other with & Other Stories we want to supply a good shopper knowledge with ease and area relevance by becoming present in buyers every day existence. We take a look at small and scale clever as soon as possessing learnings, beginning with one location in Paris”, suggests Anna Tillberg Pantzar, head of The Laboratory. If effective, the idea can also be rolled out somewhere else and perhaps extended to other solutions or even other makes.